At times I find myself wondering about the weirdest statistics. One of them is what on average is the proportion of income that celebrities generate from endorsements? 50%, 20% or maybe 90%? After all how talented can you be say...... Jessica Simpson?
Nevertheless, companies splash millions on endorsements and so forth. Millions which can be spent alternatively and I assure you much more effectively.
Dell has entered this very game during this holiday season and turned the whole environment upside down. Before reading further you should check out www.yoursishere.com where start power finally pulls some weight.
The best ideas are always the simplest ones. They didn't really do much differently except of course turned the stars into spokespeople not of the company but of someone you know. This way instead of an empty sales pitch on behalf some evil conglomerate, you received a personalized plea by a star on behalf of someone you know and probably love. Not to mention, since the beggar gets to choose the celeb, they probably end up choosing the one you like the most. This way the message is always right, instead of showing Michael Jackson on TV to stay at home moms who worry about their children as it is. Dell gets to put the right face each and every single time.
If all the above wasn't enough, consider again the costs of viral marketing such as this one. The price of running this campaign is probably less than what Dell pays for the Google sandbox in one day.
Great Job! Maybe after all there will be some universal benefit to celebrities.
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