The best location to see advertising creativity.

I've had the pleasure of taking a subway trip downtown this morning and when I say pleasure I really do mean it. This is because despite the lack of seating space and gloomy faces of some of the riders, I found myself in an advertisers candy-shop. People in advertising are like philosophers, we feed of one another constantly perfecting and reshaping things that others before us have done. That of course isn't to say that we're not an original bunch, not at all. We just like to see and take apart in our minds what others like us have done.

Normally I commute to work by streetcar and it never occurred to me that the level on which advertisers invest into subway ads is so much greater than they do for streetcars. Of course there are some clear factors, like the fact that you'd rather stare out of a window than at an ad, but when former is not available you'll prefer the latter over staring into an old womans face for 20 minutes, or worse. Secondly the space allowed is far greater, inner and outer cart walls and not to mention the actual station, St. George, Union and Bloor are constantly wrapped up from head to toe as if they were a pair of socks for the holidays and good for them.

I loved it and I think I'm going to invest the extra time each week and take a ride on the most up to date exhibition of top class advertising. Forget about searching the web and spending countless hours in pursuit of something stimulating. One TTC token gives you all the creative you need!